A Logo Is A Nameplate, A Flag, A Signature... It Succinctly Tells You Who I Am, And A Logo Should Have Characteristics: Easy To Understand, Easy To Remember, Easy To Comprehend.

Of The External Information Received By The Human Brain, 83% Comes From Visual Perception And 11% From Auditory Perception. Therefore, Brands Need A Visual System To Influence People's Visual Perception, Form Memory Levers, And Enable Consumers To Form Intuitive Feelings About Brand Image, Tone, And Value.

Having Insight, Not Acting Recklessly. The Ultimate Goal Of Design Is Not Beauty Or Awards, But To Reduce Costs! So At Whale Creation, Before Starting Any Design Work, We Always Think About Whether This Will Reduce The Cost Of Dissemination? Alternative Cost? Marketing Costs?

Brand Is The Transmission Of Value, A Visual Symbol, And A Social Culture... These "Virtual" Things Require A "Real" Carrier. Albums, Posters, Flyers, Menus, Etc. Are All Communication Carriers. With Carriers, Brands Have The Possibility Of Realization.